Media Buying Briefing: What’s going to happen with Dentsu outside of Japan?
The Japanese-owned holding company wants to sell all its international assets. Who might buy them and what are the best parts…
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Technology
Technology
How to turn a USB flash drive into a portable games console
A lot of gamers go to great lengths to find a portable retro gaming device with the lightest and most compact kit. The Linux powered Raspberry Pi 5 does a decent job on that front. But what many players don’t know is that an even smaller and lighter solution is available by turning the humble
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Google Cuts Power Needs for AI Queries 33x in One Year
Google has reduced energy consumption per AI query by 33x and emissions by 44x, showcasing major advancements in AI efficiency. The post Google Cuts Power Needs for AI Queries 33x in One Year appeared first on Techreport…
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Amazon reverses its Google Shopping retreat, making life harder for performance buyers
The e-commerce giant has halted its eye-catching paid search retreat, leaving marketers’ heads spinning…
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Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM
Publishers are cautiously optimistic about Perplexity’s new revenue share model, but remain concerned about issues of adoption, payment terms and transparency…
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The Trade Desk’s redefinition of supply paths ripples across ad tech
In ad tech, labels aren’t just cosmetic. They define how the market sees itself…
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How Perplexity’s new revenue model works, according to its head of publisher partnerships
Perplexity is opening up a pool of $42.5 million to publishers. Here’s how the new revenue model that’s part of the Comet Plus subscription works, according to Perplexity’s head of publisher partnerships…
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Media Buying Briefing: When EQ is just as important as IQ in helping clients grow
Boathouse’s appeal is its contrarian streak — few agencies proudly declare their opposition to the term agency of record, a designation most actually hope to receive from clients…
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I got Starlink internet at home. I wish I knew these details first
I recently moved to a much more rural area, so getting Starlink set up was one of my top priorities. My area is an internet dead zone where you might get a bit of 4G on a nearby hill, but that’s about it. No cellular for phone calls…
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Zotac Zone Pro: Launch timeline revealed for first true Steam Deck OLED rival
Instead, it has brought its next gaming handheld to Gamescom 2025 as the Zotac Zone Pro to distinguish it from the original model we reviewed last year . In part, Zotac has added the ‘Pro’ moniker because of the handheld’s optional 32 GB RAM and AMD Ryzen AI 9 HX 370 APU, which it shares
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