This week’s Future of TV Briefing looks at how much money people are actually signing through streaming subscription bundles and which streamers they plan to subscribe to in perpetuity…
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The Trade Desk is using OpenPath to strengthen publisher ties, offer better incentives, and compete with other DSPs for premium inventory…
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Transaction ID debate sparks industry-wide debate…
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Publishers are cautiously optimistic about Perplexity’s new revenue share model, but remain concerned about issues of adoption, payment terms and transparency…
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Every action is powered by ether,” Etherealize’s founder, Vivek Raman, argues as institutional adoption of Ethereum accelerates amid the stablecoin boom…
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Taking the L of a U-turn on third-party cookies could be worth it to save the Golden Goose of Chrome…
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With the constant shifting sands of the tariffs, marketers are having to get used to doing business in limbo…
Read moreThe Israeli military launched a large raid in the city of Jenin in the occupied West Bank on Tuesday, killing nine people and injuring 40 others, according to Palestinian health officials…
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This week’s Media Briefing looks at referral traffic from search and search-related platforms…
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This week’s Future of TV Briefing takes a visual look at the state of streaming ads…
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