Future of Marketing Briefing: AI didn’t break agencies – the talent drain did
It’s not about chasing AI breakthroughs or assembling yet another full-stack planning and buying setup. It’s something more fundamental – and harder to fix…
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Marketing
Online marketing tasks real estate agents can knock out on a slow day (with a checklist)
Every real estate team knows the rhythm of the business. Some days you’re juggling multiple showings, client calls, and new listings. Other days, your calendar feels surprisingly open. Slow days are part of the job, but they don’t have to mean wasted time. In fact, these quieter stretches can be the perfect chance to catch
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How Volvo is marketing its electric vehicles in a moment of uncertainty
With EV sales facing headwinds, Volvo is turning to hyperlocal, offline marketing to grow its U.S. presence and build its premium electric brand—one state at a time…
Read moreFuture of Marketing Briefing: In the age of AI, the CMO role gets a corporate makeover
For all the TED-talk theatrics about transformation and innovation, the CMO gig has, for the past 15 years, been one long exercise in reactive survival…
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What is Replit, and how can marketing and marketing ops pros use it?
Tired of waiting on dev teams for every tool or test? Replit empowers marketers to build, test and iterate fast—with zero setup required. The post What is Replit, and how can marketing and marketing ops pros use it? appeared first on MarTech…
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Creator marketing has the reach — CMOs want the rigor
The creator economy got big enough to be taken seriously…
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Marketing Faces Its Future
In this edition of the HBR Executive Agenda, HBR editor at large Adi Ignatius shares insights from the Cannes Lions International Festival of Creativity, the marketing world’s big annual meetup on the French Riviera…
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Marketing Briefing: ‘Expecting chaos’: With tariff uncertainty a new constant, marketers use Covid replanning muscle
With the constant shifting sands of the tariffs, marketers are having to get used to doing business in limbo…
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Movie Marketing Chiefs Talk ‘Barbenheimer’ Effect, Handling Reboots and the Primacy of Trailers at Variety’s Entertainment Marketing Summit
The film business has had to battle its way through everything from COVID shutdowns to strike-induced box office delays to steep competition from a tidal wave of high-priced streaming content over the past seven years. The contraction in theatrical releases and the post-pandemic downturn at the box office has raised the stakes for every film
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