Movie Marketing Chiefs Talk ‘Barbenheimer’ Effect, Handling Reboots and the Primacy of Trailers at Variety’s Entertainment Marketing Summit

The film business has had to battle its way through everything from COVID shutdowns to strike-induced box office delays to steep competition from a tidal wave of high-priced streaming content over the past seven years. The contraction in theatrical releases and the post-pandemic downturn at the box office has raised the stakes for every film [……
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