Australia’s new ban on social media for under-16s should be judged on much more than whether adolescents stay offline, researchers say. Experts from Flinders University say success of the policy should be measured by its impact on young people’s mental health, school performance, digital literacy, and how they spend their time outside of social media…
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In an era where AI is eroding referral traffic and third-party distribution, a subscriber who pays directly has become the most valuable reader a publisher can own. Springer just bought over a million of them. …
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The joint venture is involved in multiple pitches for businesses with a strong U.S. base and international aspirations, while visiting pitch consultants to make sure it’s part of the consideration set. …
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Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach…
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The Trade Desk is using OpenPath to strengthen publisher ties, offer better incentives, and compete with other DSPs for premium inventory…
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The Japanese-owned holding company wants to sell all its international assets. Who might buy them and what are the best parts…
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Publishers are cautiously optimistic about Perplexity’s new revenue share model, but remain concerned about issues of adoption, payment terms and transparency…
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Boathouse’s appeal is its contrarian streak — few agencies proudly declare their opposition to the term agency of record, a designation most actually hope to receive from clients…
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Ever wonder why some brands seem to land in every headline while others barely get a mention? The difference often comes down to how well they present themselves. A media kit isn’t just a folder of facts and logos, it’s a smart package built with the audience in mind. …
Read moreThe marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system…
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