Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world

As the media world tries to embrace a vastly changed marketplace, two media agencies are looking themselves in the mirror to determine how to adapt their services to go with this newer, faster flow. The post Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world…

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Media Briefing: How newsletters publishers are dealing with a destabilized ad landscape

In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. The post Media Briefing: How newsletters publishers are dealing with a destabilized ad landscape appeared first on Digiday…

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Media Buying Briefing: Early movers buy upfront at single-digit rate increases as sellers accommodate on ‘options’

The major media buying organizations are pretty much done with registering upfront budgets with the big TV sellers, and the early movers are said to have secured lower pricing increases. The post Media Buying Briefing: Early movers buy upfront at single-digit rate increases as sellers accommodate on ‘options’ appeared first on Digiday…

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Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability

Promoting the value of attention metrics as a means of being more efficient on emissions at a time when the industry seems to be focusing more on environmental impact.  The post Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability appeared first on Digiday…

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