Why Best Buy Ads sees retail media as integral to its customer-centric purpose

Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs…

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Q&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability

As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns.  Sustainability has not always been at the forefront of the digital video buying process for the ad industry…

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