In this week’s Media Briefing, media editor Kayleigh Barber reports on how publishers are adapting their blockchain-related efforts amid crypto’s bear market. The post Media Briefing: Publishers confront crypto’s bear market appeared first on Digiday…
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History shows recessions have led to spikes in media layoffs, but executives say this time may be different…
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As the media world tries to embrace a vastly changed marketplace, two media agencies are looking themselves in the mirror to determine how to adapt their services to go with this newer, faster flow. The post Media Buying Briefing: How two media agencies took differing approaches to learning how to adapt to a changing world…
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The company combines Afrofuturism and digital technology to engage a new, diverse generation of S.T.E.A.M. learners. [PR.com…
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In this week’s Media Briefing, media editor Kayleigh Barber reports on how the economic slowdown and Apple’s Mail Privacy Protection feature have affected newsletter publishers’ advertising businesses. The post Media Briefing: How newsletters publishers are dealing with a destabilized ad landscape appeared first on Digiday…
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NASA, in partnership with ESA (European Space Agency) and CSA (Canadian Space Agency), will release the James Webb Space Telescope’s first full-color images and spectroscopic data during a televised broadcast beginning at 10:30 a.m. EDT on Tuesday, July 12, from NASA’s Goddard Space Flight Center in Greenbelt…
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The major media buying organizations are pretty much done with registering upfront budgets with the big TV sellers, and the early movers are said to have secured lower pricing increases. The post Media Buying Briefing: Early movers buy upfront at single-digit rate increases as sellers accommodate on ‘options’ appeared first on Digiday…
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Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren’t yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday…
Read morePromoting the value of attention metrics as a means of being more efficient on emissions at a time when the industry seems to be focusing more on environmental impact. The post Havas Media Group bumps up its commitment to attention metrics, which is linked to positive emissions and sustainability appeared first on Digiday…
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NASA will host an in-person media opportunity at 8:45 a.m. EDT Tuesday, June 7, at NASA Headquarters in Washington with the agency’s SpaceX Crew-2 astronauts to discuss their recent mission aboard the International Space Station to benefit life on Earth and further exploration…
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