Stagwell spelled out a growth strategy that feels both familiar to the holding company model — and yet altogether different in partners and principal media approach…
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The Trade Desk is using OpenPath to strengthen publisher ties, offer better incentives, and compete with other DSPs for premium inventory…
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The Japanese-owned holding company wants to sell all its international assets. Who might buy them and what are the best parts…
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Publishers are cautiously optimistic about Perplexity’s new revenue share model, but remain concerned about issues of adoption, payment terms and transparency…
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Boathouse’s appeal is its contrarian streak — few agencies proudly declare their opposition to the term agency of record, a designation most actually hope to receive from clients…
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Ever wonder why some brands seem to land in every headline while others barely get a mention? The difference often comes down to how well they present themselves. A media kit isn’t just a folder of facts and logos, it’s a smart package built with the audience in mind. …
Read moreThe marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system…
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Roomies, Chris Brown’s meet-and-greets are back! He just kicked off his ‘Breezy Bowl tour and whew the VIP sessions are hitting a whole new level now. A female fan recently uploaded a photo she took with the R&B singer at his Breezy Bowl, showing the pair seated in an intimate position…
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The rising use of AI for entry-level and sometimes menial tasks has started to jeopardize the ability of young people to break into the agency business…
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WPP and Stagwell painted considerably different portraits of the future in the guidance they offered for the rest of 2025…
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