Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs…
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As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry…
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Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business…
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How powerful exactly are the big pharmaceutical companies in this country? Well, that’s a big question. There are a lot of ways to measure it, but here are a few ways you can measure it. In this country, Big Pharma can advertise its drugs directly to consumers and that’s a little strange if you think
Read moreHow powerful exactly are the big pharmaceutical companies in this country? Well, that’s a big question. There are a lot of ways to measure it, but here are a few ways you can measure it. In this country, Big Pharma can advertise its drugs directly to consumers and that’s a little strange if you think
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Seems the days of The Trade Desk being agencies’ BFF have faded, as media agencies complain it has become less transparent, more expensive to use — and so big they have begun to fear it. …
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Artificial intelligence may not be taking over media agencies’ jobs yet, but some of this technology is already sitting, and working, next to you…
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Betches Media never pivoted away from short form, vertical video, but is now finding it helpful in pitching advertisers on campaigns when platforms like TikTok and Instagram are top buys…
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What’s buzzing on social media this morning:
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Although the major holding companies sent delegations to CES, sessions at the C Space focused more on how to optimize and improve on what’s here and now…
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