The 3 Types of Customers Who Buy Smart Products—and How to Market to Them
Selling to comfort-seekers, purpose-seekers, and efficiency-seekers…
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Customers
Intel customers are buying up all its older CPUs to beat tariffs
How are Intel’s customers weathering tariffs and a possible recession? By buying Intel’s older products, and not its latest chips. Intel chief financial officer David Zinsner told analysts on Thursday that Intel sold more volume in its Raptor Lake chips than Lunar Lake, suggesting that customers preferred the higher-performance Raptor Lake chips that debuted in
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