Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions

A new partnership between Omnicom Media Group and Walmart Connect is a data-intensive one that also reflects the growing influence of retail media channels as well as media agencies’ expanding footprint in e-commerce. The post Omnicom strikes pact with Walmart, first of several e-commerce moves by the media group at Cannes Lions appeared first on…

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