‘We’re all figuring out what our new reality is’: How DTC underwear brand Thinx is diversifying its media mix with more OOH

As a cookieless future and Apple’s data privacy updates loom over advertisers, at least one DTC brand is diversifying its ad spend by doubling down on OOH efforts. The post ‘We’re all figuring out what our new reality is’: How DTC underwear brand Thinx is diversifying its media mix with more OOH appeared first on…

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