The definitive primer for publishers and developers on striking deals with influencers

Navigating the world of influencer partnerships can be daunting for game publishers and developers, but a well-structured deal can create an invaluable, campaign-defining activation that makes the difference between a game arriving to modest fanfare or becoming an unignorable, widespread presence in gaming culture.Strategic deployments with content creators simply hold too much potential to ignore when launching a game…
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