Media Buying Briefing: WPP and Stagwell offer a tale of two outlooks
WPP and Stagwell painted considerably different portraits of the future in the guidance they offered for the rest of 2025…
Read moreWPP and Stagwell painted considerably different portraits of the future in the guidance they offered for the rest of 2025…
Read moreAcadia’s Jared Belsky is fomenting awareness of — and resistance to — principal-based media on the part of agencies for their clients. And he’s going public with his efforts starting today…
Read moreThis week’s Media Briefing looks at referral traffic from search and search-related platforms…
Read morePublicis Groupe, followed closely by Omnicom, posted strong six-month performances — and more importantly, expect solid mid-single digit organic growth in the second half of 2024…
Read moreOver the past several months, beta tests of these tools revealed positive upticks in common KPIs…
Read moreNow that we’re at the midway point of 2024, let’s look back at five of the top stories that defined H1…
Read moreThey did it with Covid. They did it with Hunter Biden’s laptop. Of course they will do it with fake “disinformation” that will be called election interference in videos of Biden being old and mentally compromised…
Read moreThe latest new product is Merkury for Media, which aims to place all of Dentsu’s media for clients against first-party data coming out of Merkury, a global data, identity and insights platform…
Read moreNew photos have surfaced of Brittish Williams in prison, and social media users are sharing their reactions. RELATED: ‘Basketball Wives LA’ Alum Brittish Williams Sentenced Over Fraud Charges Here’s How The Prison Photos Of Brittish Williams Surfaced On Wednesday, April 24, an Instagram post was shared on Brittish Williams’ Instagram Story…
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