Overheard at IAB’s ALM: Google and WPP chiefs debate data’s inherent value to marketing even as privacy challenges mount

Two titans of digital marketing discussed the inherent value of the Internet (data) while acknowledging how data generated by consumers on the Internet has resulted in abuse at the hands of ad tech firms. The post Overheard at IAB’s ALM: Google and WPP chiefs debate data’s inherent value to marketing even as privacy challenges mount…

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