‘Beat failure:’ How one agency productized its offerings to help clients find a new way to growth

Butchershop offers a list of 100 “products” with fixed prices from which clients can choose. Over the course of a one-hour session, agency and client identify the potential failure spots rather than opportunities for success. The post ‘Beat failure:’ How one agency productized its offerings to help clients find a new way to growth appeared…

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‘A fundamental failure of a national privacy law’: Acxiom CEO on what’s needed to get data back on track

Data is more vital to any marketing business than ever before, but privacy regulations are tightening to ensure consumers are protected, making data gathering just that much harder. In the middle of this tug-of-war sits Acxiom. The post ‘A fundamental failure of a national privacy law’: Acxiom CEO on what’s needed to get data back…

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