Coca-Cola confident 2 years after reorganization despite ‘all the inflationary weirdness’

The Coca-Cola Co.âs decision early in the pandemic to dramatically restructure, including consolidating 17 business units into nine, laying off thousands of employees and discontinuing a slew of SKUs, may have appeared âslightly quick off the middle,â but it was âa very conscious decisionâ that two years later is delivering on its goals…

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Coca-Cola x VeVe Partner To Turn ‘Starlight’ Flavour Into An NFT

Mobile NFT platform VeVe recently announced a new partnership with globally recognized beverage company Coca-Cola. At this time, the two companies will collaborate on an NFT series dedicated to Coke’s limited edition “Starlight” flavor set to launch this Sunday at approximately 12:00 P.M PST. Available exclusively through the VeVe app…

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Why Coca-Cola is becoming the first worldwide founding partner of Wild Rift Esports

As a founding partner of Wild Rift Esports, Coca-Cola finds itself in a similar position to other early esports league sponsors, such as MasterCard, whose decision to partner with League of Legends Esports in 2018 spurred a deluge of brand interest in esports. The post Why Coca-Cola is becoming the first worldwide founding partner of…

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