Universal Music Group China Inks Partnership with Buick — Launches ‘Brand-Inspired’ Song

Universal Music Group China inks a brand-new partnership with Buick and releases a ‘brand-inspired song.’ Universal Music Group for Brands (UMGB China), UMG’s brand partnerships division, has announced the signing of an agreement with leading car manufacturer Shanghai General Motors Buick (Buick) for a collaboration that will be the first of its kind…
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