As Facebook pushes a replacement for its increasingly weak tracker, advertisers weigh privacy risk and reward

Facebook’s server-side conversions tracking method, CAPI, shifts privacy decisions away from people in their browsers and requires identifiable data some advertisers never gave Facebook before.
The post As Facebook pushes a replacement for its increasingly weak tracker, advertisers weigh privacy risk and reward appeared first on Digiday.
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *

This website is using cookies to improve the user-friendliness. You agree by using the website further.

Privacy policy
Skip to content