How Serena Williams Design Crew Drives the Future of Design at Nike

In 2019, Nike and Serena Williams partnered to create the Serena Williams Design Crew (SWDC), an apprenticeship program to promote diversity in design. It brought together 10 talented designers from New York City, each specializing in their own discipline, and tasked them with creating a Serena-inspired women’s performance and lifestyle collection spanning footwear, apparel and accessories — which they’re now ready to unveil. While the product is the culmination of a six-month design curr…Read the full story at
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