How publishers are approaching addressability in 2021 and beyond

by Susan Wu, Senior Director, Marketing Research at PubMatic There is perhaps no bigger disruptor to the digital ecosystem than the changes afoot around addressable advertising. To flourish during this period of uncertainty, publishers are seeking partners that can help manage the complexities of ID management plus cross-device and cross-site addressability and measurement.   PubMatic recently […]
The post How publishers are approaching addressability in 2021 and beyond appeared first on Digiday.
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