Esports orgs and their sponsors focus on wholesome brand activations to get fans to engage

With non-endemic brands jockeying to reach the 18-34-year-old demographic via gaming and esports, it’s become evident that brand partnerships need some kind of hook or special angle to convince fans that they are more than just advertisements.
The post Esports orgs and their sponsors focus on wholesome brand activations to get fans to engage appeared first on Digiday.
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