PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations

88% of PR pros say creativity is more important in the era of Covid I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey (overview, challenges and the media relations struggle). This week I paused to catch up on reading several other surveys of interest to PR…

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The post PR Placing a Premium on Creativity; Findings from 5 Studies in Public Relations appeared first on Sword and the Script.
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