Columbus Crew rebrands to Columbus SC, upsetting fan base

The Major League Soccer franchise formerly known as Columbus Crew revealed a new name and crest Monday, marking a major rebranding for one of the league’s first franchises. The club will go by Columbus Soccer Club, or Columbus SC, dropping the word “Crew” from their formal name. A series of social media posts made clear that Columbus will continue to incorporate “Crew” as an informal nickname as a way to honor its history.
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