DJ Ace and Nicholas Smith to unbox the origin of sneaker culture in new BBC Sounds podcast, Sneakernomics

Presented by Nicholas Smith, author of Kicks: The Great American Story Of Sneakers, and BBC Radio 1Xtra presenter Ace, listeners will hear about the evolution of sneakers – from humble beginnings to becoming one of the most iconic cultural objects of our time. Sneakernomics looks at the origination of some of the world’s biggest brands – including the stratospheric rise of Puma, Adidas, Vans, Nike, Reebok – which shaped leisure into a multi-billion dollar industry. From how the brands bat…Read the full story at
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