Channeling a Ghost to Create the Next Hit Liquor Brand

Cooper SpiritsFive years ago this April the man who changed what America drank died at the age of 39.Rob Cooper was a spirits entrepreneur and a visionary in the craft cocktail movement. He was both friend to and student of the emerging cadre of high-profile bartenders in the early and mid-2000s. He listened to their commentary and complaint. He figured out what they wanted, often before they did.In 2007, he developed St-Germain Elderflower Liqueur, which swiftly became a bartender’s darling. Then sensing a demand for historic products that had gone extinct, he brought Creme Yvette out of the crypt and revived it. When he overheard bartenders excitedly talking about old-school rye—a style of whiskey that had comer perilously near extinction—he tracked down and acquired stores of straight Canadian rye, revived the moribund Hochstadter’s line and launched Lock, Stock & Barrel. And before canned cocktails were everywhere, Cooper rolled out Hochstadter’s Slow & Low in 2011, which was essentially a rye-based Old-Fashioned sold in both ornate bottles and a stubby 100ml can, since copied by others.Read more at The Daily Beast.
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